Crowd Theory Entertainment manages three main bands—Crowd Theory (the band), Rogue Radio, and The Straytones.
A young upstart entertainment company Crowd Theory Entertainment connects events that need live music to LA's top musicians. Crowd Theory Entertainment's CEO came to us in need of a complete visual overhaul and modernization of all his customer-facing materials.
Next Right overhauled Crowd Theory's instagram templates, website, quote sheets, contract documents, brand photography, and logo. We worked (and continue to work) with Crowd Theory over three months to outline a cohesive brand identity using a brand brief we constructed together during our initial consultations.
We designed a completely new website for Crowd Theory's main selling tool—their online showcase of bands. Next Right also established consistent brand voice guidelines to complement the company's stage presence—upbeat, friendly, and even a little sassy.
Next Right is still working with Crowd Theory Entertainment to maintain marketing channels with their new brand. This brand refresh is will prove crucial as Crowd Theory develops relationships across the country, and begins competing on a national stage.